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郑州网络推广公司支招:如何应对竞价广告位减少?

2015-06-15 4510次浏览 分类:行业动态 【文章来源:郑州动力无限】


  百度官方近日正式回应广大企业主,如何应对推广竞价广告位减少,郑州网络推广公司今天收到消息后第一时间整理给大伙看看!

  JINRI,BAIDUSOUSUOTUIGUANGFASHENGLEYIXIEGAIBIAN,YUANXIANZUOCESHANGFANG、XIAFANG、YOUCEDEDUOGETUIGUANGWEI,SUOJIANDAOLEXIANZAIDE4GE;TONGSHI,XINYONGFENYEBEIYINRUDAOPAIXUSUANFAZHONG,YINGXIANGTUIGUANGDEPAIMING。HENDUORENZAIKUXUNJIEJUEFANGFA,XIWANGZAIYUFAJILIEDEJINGZHENGZHONGYENENGBAOZHENGZHIQIANDETOUFANGXIAOGUO。ZHEILI,BAIDUTUIGUANGWEINIZHIZHAO,CONGJIGEBUTONGDEFANGMIANGAOSUNIZENYANGYOUHUATOUFANG,TISHENGZIJIDEJINGZHENGLI,ZAIBIANHUAZHONGCHUYUBUBAIZHIDI。


  方向解读

  GUANGDATUIGUANGYONGHUZUIZHIJIEDEGANSHOUSHIWANGZHANDEDAOFANGLIULIANGZHOUJIAN,JINGZHENGYUFAJILIELE。YINCI,RUHETISHENGLIULIANGSHIGUANJIAN。ZHEILIJIESHAOTISHENGLIULIANGZUIJIBENDELIANGGEFANGSHI:

  1.ZAIHEXINCISHANGTIJIA,HUOBUCHONGYIXIEZHANGWEICI,BUSHANGZHANXIANDEKONGQUE;

幸运飞艇微信群推荐   2.ZAIBAOZHENGZHANXIANDETONGSHI,JINYIBUTISHENGTUIGUANGNEIRONGDEZHILIANG,FENGFUYANGSHI,RANGTONGYANGDEZHANXIANXIANENGYOUGENGDUODEDIANJI;

幸运飞艇微信群推荐   CIWAI,XINYONGFENYENENGYINGXIANGTUIGUANGDEPAIWEI,BAOCHILIANGHAODEXINYONGJILU,JINLIANGTIGAOZIJIDEXINYONGPINGFENYESHIHENZHONGYAODE。

  锦囊助力

  1、重点词提价

  TUIGUANGWEIJIANSHAODAO4TIAOHOU,WEICIJINGZHENGGENGJIAJILIE,YIXIEHEXINCIYEBEITIDAOLEGENGGAODEJIAGE。YINCI,XIANGYAOHUIFUZHEIBUFENCIDELIULIANG,JIUXUYAODIAOZHENGZIJIDECHUJIA。TIJIABUNENGMANGMU,YAOJIEHEGUOWANGDESHUJU,ZHAODAODAILAIGAOZHUANHUADECIJINXINGTIJIA。ZHIYUTIJIADUOSHAO,KEYIZAISHUJUBAOGAOLICHAKANHEXINCIDEZHANXIAN,GUSUANCHUSUNSHIDEZHANXIANYOUDUOSHAO,RANHOUTONGGUOCHUJIAMONIQISHITANZENYANGDIAOZHENGCHUJIA。

  2、适量扩充匹配

  XIANGYAOKUOLIULIANG,YEKEYIJIANGGUANJIANCIDEPIPEIMOSHISHIDUFANGKUAN,LAIHUOQUGENGDUODELIULIANG。ZHEIGEFANGFABIJIAOSHIHEMUQIANZHANGHUNEIPIPEIMOSHIBIJIAOJINGZHUNDETUIGUANGKEHUPENGYOUMEN,HEYIXIESOUSUOLIANGBENSHENXIANGDUIJIAOSHAODEXINGYE。XUYAOZHUYIDESHI,FANGKUANDEDUXUYAOBAKONGHAO,BUYAOJIYUQIUCHENGJIANGPIPEISHEDEGUOYUGUANGFAN,BINGQIEGENGGAISHEZHIHOUYAOZUOHAOJIANKONG,JISHIDIAOZHENG。

  3、加词

幸运飞艇微信群推荐   CHULETISHENGYUANYOUCIDEJINGZHENGLIYIWAI,TIANJIAYIXIEXINCIYESHITUOLIULIANGDEYIZHONGFANGFA。KEYIZAISOUSUOCIBAOGAOZHONGLEJIEWANGMINDOUZAISOUSHENME,BAYIXIEBIJIAOZHANGWEIDECITIANJIAJINLAI。YEKEYIGENJUGUANJIANCIGUIHUASHITUIJIAN,TIANJIAYIXIEHEIMADECIYU。

  4、YOUHUACHUANGYI,FENGFUYANGSHI

  SHANGYETUIGUANGDEBIAOSHIBIANDEGENGJIAMINGXIANZHIHOU,CHUANGYIDEZHUANXIEYEBIANDEGENGJIAZHONGYAO。ZHIYOUYOUZHENDUIXINGDE、SHENZHIYOUSHIXIAOXINGDECHUANGYI,CAINENGGOUZHUAZHUWANGMINDEYANQIU,XIYINTAMENDIANJINLAI。YINCI,YINGGAIHUAFEIGENGDUODEJINGLIZAICHUANGYIZHUANXIESHANG,BAOZHENGCHUANGYIYUGUANJIANCIDEXIANGGUANXING,TUWENBINGMAO,TUCHUZIJIDETESEDENG。BUTONGDECHUANGYIYINDAODELUODIYEYEJINLIANGQUFEN,YIFANGYEMIANNEIRONGYUCHUANGYIXIANGGUANDUDIYINQIDEQIANZAIYONGHULIUSHI。

  5、提升信用分

  CHULETUIGUANGWEIBIANCHENG4TIAOWAI,JIANGXINYONGFENYINRUDAOPAIXUZHONGYESHIZHEICIDEYIGEZHUYAOBIANHUA。YOURENKENENGHUIBAXINYUFENHEJIAVDEDENGJIHUNXIAO,QISHIXINYONGFENBINGBUMOSHENG,ZAIWOMENHOUTAIJIUKEYIKANDAO。XINYONGFENYUEHAOPAIXUYUEKAOQIAN,BUGUANCHUJIADUOGAO,RUOXINYONGBUHAOYEJUEDUIBUHUIPAIZAIQIANMIAN。YINCI,BAOCHILIANGHAODEXINYONGJILU,TISHENGZIJIDEXINYONGFENYESHIHENZHONGYAODE。


  动力无限点评:从百度推广给出的策略来看,基本跟我们之前所说的方法一致,同时我们也给出了更详细的操作方案。  方向解读

  RUGUONISHIYIMINGZISHENDESEMer,CHUJIWANFAHUOXUWUFAMANZUNI,NEIMEZHEISHIHOUNIGAICHANGSHIYIXIAYIXIEJINJIEDEFANGFAJINJIEFANGFA。KAOLVDESHIXIAMIANZHEILIANGGEWENTI:

  1.RUHEZAIYIXIEKANSIMEIYOUJIAZHIDEFANLIULIANGZHONG,LAOHUIYOUQIANZAIJIAZHIDENEIYIBUFEN

  2.RUHECHANGSHIZAIXIANYOUDETOUFANGLIULIANGZHIWAI,KAIJIANGKUOTU,FAXIANXINDALU

  XIAMIANWOMENJIUJIEHEYIXIEANLIHEGONGJU,JUTIJIESHAOJIZHONGJINJIEDEFANGFA

  锦囊助力

  1.搜索再营销——捞回流量

  用法一:创建再营销计划,把一些通用词、大流量词里面的商机捞回来

  JULI:ZHONGSUOZHOUZHI,“XIAOHAIKESOUZENMEBAN”ZHEILEICILIULIANGFEICHANGDA,DANSHISHANGYEJIAZHIBUGAO。RUGUODANCHUNYIZHEIGECIWEIGUANJIANCI,BIRANDAOZHIGAOXIAOFEI、DIZHUANHUA。QISHI,KEYIJIANLIYIGEZHEILEICIDEZAIYINGXIAOZHUANSHUJIHUA,RANHOUBANGDINGTEDINGRENQUN,RUSOUSUOGUO“XIAOERKESOUYAO”DEREN,JIUKEYIKONGZHIZHIDUIZHEIXIERENZHANXIAN,LAOHUIFANLIULIANGZHONGDEQIANZAISHANGJI。

  YONGFAER:XIANYOUDEJIHUADUIZAIYINGXIAORENQUNYIJIA,TIGAOMUBIAORENQUNDEJINGZHENGLI

  DUIYUXIANYOUDEJIHUA,RUGUOXIANGYAOTIGAOJINGZHENGLI,YEKEYIDUIQISHEZHIZAIYINGXIAOYIJIAXISHU,ZAIYOUJIAZHIDELIULIANGLIMIANTISHENGJINGZHENGLI,BIDANCHUNTISHENGCHUJIAHUIGENGJIAYOUDEFANGSHIYIXIE,TUOLIULIANGTONGSHIJIEYUECHENGBEN。

  2.分时段出价、分匹配模式出价——探索新大陆

  分时段出价:放开平时不投的时段,用低价格进行试探

  JULI:MOUYIYUANYUANBENZHITOUFANGZHOUMODEZAOSHANGYUWANSHANG,LIULIANGXIAJIANGHOU,KAISHIZAIZHONGWUDEJIGESHIJIANDUANYETOUFANG。YOUYUCHUCICHANGSHIMEIYOUJINGYAN,BUGANZHIJIEFANGKAIZHEIJIGESHIJIANDUAN,ERSHIXUANZEZAIZHEIJIGESHIJIANDUANSHEZHIJIAODIDECHUJIAXISHU(RU0.3)。JINGGUOCHANGSHI,FAXIANZHONGWUBIKAIWUFANDESHIJIANDUANTUIGUANGXIAOGUOYEBUCUO,JIUZAIZHEIXIESHIJIANDUANZHUIJIALEXISHU。

幸运飞艇微信群推荐   FENPIPEICHUJIA:SHIDANGFANGKUANPIPEIMOSHI,YADIXISHUJINXINGLIULIANGBUYU

幸运飞艇微信群推荐   YUFENSHIDUANCHUJIALEISI,SHIYONGYUPINGSHIJIBENSHANGXUANZEBIJIAOJINGQUEDEPIPEIMOSHI,XIANGYAOCHANGSHIGENGGUANGFANDETUIGUANGKEHUPENGYOU。DUIYUBIJIAOKUANSONGDEPIPEIMOSHI,KEYIXIANCONGJIAOXIAODEXISHUKAISHISHITAN,MANMANWANGSHANGDIAOZHENG,ZHIDAODADAOXIANGYAODEXIAOGUOWEIZHI。

  3.排名倾向自动出价(盯排名)、位置指导价——保证核心词的展现

  盯排名:重点词确保展现

  JULI:JIAOYUJIGOUASHIXINGYELONGTOU,ZHENGQUDIYIDETUIGUANGWEIYIZHISHITAMENDESUQIU。YOUYUJINRIJINGZHENGYUJIAJILIE,CHUJIAYEBUDUANPANSHENG,ZAISHIYONGDINGPAIMINGDESHIHOU,DIAOGAOLE“TIGAOCHUJIABILI”,CHENGGONGSHOUZHUDIYIWEIZHI。

  WEIZHIZHIDAOJIA:JINLIANGTISHENGZHANXIANDEGAILV

  JULI:JIAOYUJIGOUBZHIQIANOUERCHUXIANZAIZUOCESHANGFANG,BINGTONGSHIJINGZHENGXIAFANGHEYOUCETUIGUANGWEI,YIQIANGHUAPINPAIPUGUANG。XIANZAIXIAFANGHEYOUCETUIGUANGWEIQUCHU,WEILEBAOZHENGPINPAIPUGUANGDU,XUQUEBAOZIJIDETUIGUANGJINLIANGCHUXIANZAIQIANSI,DANYOUYUYUSUANYOUXIAN,WUFAJINDINGPAIMING,YUSHICANKAOLEZUOCEZHIDAOJIA、ZUOCEQIANSANZHIDAOJIA,JINLIANGBAOZHENGZHANXIAN。


  方向解读

  TUOPIPEI、TICHUJIADENGDENGGURANZHONGYAO,DANCHUCIZHIWAI,HAIYOUMEIYOUYIXIEQITADEFANGFA,NENGGOULINGPIXIJING,ZHUNIZAIZHEICHANGZHANYILIMIANCHUYUBUBAIZHIDINI?XIAMIANSHIWOMENZHUNBEIDEYIXIEXIAOJIQIAO,TAMENYEXUWUFABANGZHUNIZAIHONGHAIZHONGSISHA,QUEYENENGWEINIGENGHAODITOUFANGTIANZHUANJIAWA:


  锦囊助力

  1、倾向移动投放

  BENCIGAIGEYAOQIUSHANGYETUIGUANGTIAOSHUBUDECHAOGUO4TIAO。YOUYUZHIQIANYIDONGDUANTUIGUANGTIAOSHUJIUMEIYOUDIANNAODUO,SUOYISHOUDAODEYINGXIANGYEXIANGDUIJIAOXIAO。YINCI,RUGUOYOUNENGLIYOUCAILI,KEYIZHUIJIAYIDONGDUANDEYUSUAN;RUODIANNAODUANDEYUSUANYOUFUYU,YEKEYIXIANGYIDONGDUANQINGXIE。

  ZAITOUFANGYIDONGDUANDESHIHOU,XUYAOZHUYIYIXIAJIDIAN:

  1.SHOUJIPINGMUHEDIANNAOXIANGCHASHENYUAN,YINCIZAIZHUANXIEYIDONGDUANCHUANGYISHIYAOYOUSUOCHAYI

幸运飞艇微信群推荐   2.YIDONGDUANSOUSUOQINGXIANGYUZHANGWEILIULIANG,KEZENGJIAZHANGWEICIDEZHANBI。RUGUODUIGUANJIANCIDELIULIANGWUFABAWO,KEYIZAIGUANJIANCIGUIHUASHILIJINXINGLIULIANGCHAXUN

幸运飞艇微信群推荐   3.TOUFANGYIDONGDUANDETONGSHI,BUYAOWANGJIJIAQIANGYIDONGZHANDEJIANSHE,CAINENGXIYINWANGMIN,TISHENGZHUANHUA。

  2、多渠道辅助

幸运飞艇微信群推荐   TOUFANGSOUSUOTUIGUANGDETONGSHI,KEYIXUANZEBAIDUDEGENGDUOQUDAOFUZHUTOUFANG,RUXIAOPINDAOTUIGUANG、PINPAILEICHANPIN、WANGMENG、DSPDENGDENG,QUANMIANTISHENGZISHENPINPAIHUOPINLEIDEZHIMINGDU,JIFAWANGMINZHUDONGJIANSUOXUQIU,CONGERZAISOUSUOTUIGUANGSHANGHUODEGENGHAODEBIAOXIANHESHOUYI。

  3、防御恶意点击

  SHIYONGSHANGDUNPINGBIDIAOEYIDEDIANJI,WEINIDETOUFANGBAOJIAHUHANG

幸运飞艇微信群推荐   SHEZHIFANGKECELVEPINGBI,QINGSONGLANJIEPINFANFANGWENDEFANGKE。KEJIEJUEWUXIANDUANDEZUOBI、HUANIPQINGcookieSHIYONGVPNDENGLEIXINGDEZUOBI

幸运飞艇微信群推荐   CAOZUOLUJING:GONGJUZHONGXIN-SHANGDUN3.0-ZHANXIANPINGBI-PINGBIGUANLI-FANGKECELVEPINGBI


  XITONGHUIZIDONGJIANCEGAOWEIFANGKE,JIANYIDUOJIAGUANZHU,JISHIPINGBI

  CAOZUOLUJING:GONGJUZHONGXIN-SHANGDUN3.0-ZHANXIANPINGBI-FANGHUZHENDUAN-GAOWEIFANGKE


幸运飞艇微信群推荐   4、ZIDONGYOUHUA——LIULIANGJIJIUBAOZAILIULIANGDUANQUEDESHIHOU,KEYIKAOLVCAINAXITONGDETUIJIAN,TIANJIALIULIANGJIJIUBAO,JINXINGZIDONGYOUHUA。(CIGONGNENGJINJIKAIFAZHONG,JINGQINGQIDAI)

  动力无限点评:果真如此,自百度推广广告位减少,我们马上跟进表示,恶意点击会增加,立马推出相关防备文章《百度推广如何屏蔽同行恶意点击?》,最全的操作方案都写上了,希望对你有帮助。

  YISHANGJIUSHIBAIDUGUANFANGTUICHUDETUIGUANGJINNANG,YOUMEIYOUBANGDAONINI?

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